Lead Capture Website
It’s time to begin advertising your idea or concept. What happens when someone wants to take you up on your offer? How easy have you made for people get their hands around your offer. Lead capture website will point prospects in the right direction to get more information on what they are looking for. On the Internet this is considered opting in. When an interested prospect wants to find out more information your lead capture system comes into play.
Some may refer to it as a sales funnel process and others may just call it a lead management system. They are two in the same. On the Internet, your lead management system usually consists of targeted traffic generation, a landing page, a clear call to action, a method to make contact (phone or by e-mail at), acknowledgement of interest and automated follow-up sequences. This entire process is usually measured with web analytics and customer relationship management systems.
Creating your lead capture system is not as tough as some people think it is. That’s usually what makes the difference between poor and good lead generation. The simple elements to online lead generation are as follows…
– Create an irresistible offer
– Formulate traffic strategy
– Design creative material and media
– Develop website landing pages, thank you pages and up sell pages (optional)
– Push audience through all marketing channels to website landing pages
– Measure, analyze and interpret conversion data to improve lead generation
The most common and effective way of lead capture is by asking basic information to begin with. The conversion rule of thumb I use is “the more you ask, the lower the conversion”. So in the beginning of this new relationship all you really need to know is the e-mail address and perhaps the person’s name. Consider that your seed to the beginning of a great new long-term relationship. Your lead management system database can always grow as your relationship grows. Lifetime relationships with customers are the goal of most businesses and it doesn’t usually happen overnight – but it can. We must first earn the trust of our valuable new client.
Once the lead has been collected the process is not complete. The most important part of the lead generation process is closing the deal. You may have a free offer or a product purchase as your campaign goal to collect a lead. It does not matter what the goal is, measurement of the almighty conversion is most critical. Analytic s software will explain where the friction points are in your lead management process, allowing your process to be more slippery and provide a stronger sell through (conversion).
Hercules Technologies Helps you Create your own lead generation website with targeted tragic and strategic implementation. Leads Generated are generated thorough this process for businesses around the world.
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